In an era of shrinking revenues, Topsin’s success with bundling – offering an affordable digital album, but encouraging the purchase of more expensive packages that might include video, merchandise, other releases, concert access or an artist-specific subscription – should attract the attention of artists, mangers and labels struggling to monetize content. The average Topspin motivated transaction often exceeds $22 vs. 99 cents to $9.99 on iTunes. In one recent campaign, 84% of all purchases were above the basic level offered.

When Amanda Palmer who has been very vocal about hating her record company can make $19,000 off Twitter while earning no money off her solo album, that the system is beyond broken seems obvious.

The facts, alas, say that in every opera house in the world the chorus contains at least half a dozen people with voices as good as Susan’s, and most of them won’t become stars, so all the hoo-hah about Susan’s sudden stardom was at least partly illusory, based on the dangerous notion that overnight prominence on television will always change reality permanently.

In the opera house, music ought to matter more than anything but it remains true that one of the reasons people flock to hear Anna Netrebko and Elina Garanca singing together is that they look the part almost as well as they sing it.

Things shouldn’t be that way, but strangely enough they have become more and more that way in the last forty years, during the very period when feminism as a train of thought has done so much to educate us about the restrictive nature of expectations based on pulchritude.

When I first started attending Covent Garden in the early 1960s it was still quite common for the soprano to be an unlikely stimulus for the tenor’s cries of passion. Today, most of the sopranos look like film stars. It could be said that the more our primitive male prejudices are broken down, the more we all become free. But one of the consequences of freedom is that ticket buyers are free to choose, and it is likely to remain a fact that ticket buyers of both sexes will choose to see the imported dreamboat.

Susan might very well, after this, get a job in the chorus and even sell a lot of records, but if the press expects more than that it could be adding yet another chapter to a long story in which discoveries have been shoved onto the boards to fulfil a role in a fairy story which is fated not to turn out well.